The Grass Is Greener Where You Water It!


A good friend of mine and very wise woman once told me, "Ash, the grass isn't greener on the other side, it's greener where you water it!". At the time I remember laughing and saying "ya ok babe". Man oh man don't I feel like a fool now, because she is RIGHT!

As entrepreneurs the comparison game is all too real. Trust me, I am guilty as charged for scrolling through people's Instagram profiles, admiring how beautiful their pictures are, and how poetically their captions have been written, wondering why can't I do that?

And BAM there she is, Cruella, my bitch of an inner self-critic.

The thing is, my IG feed + branding doesn't suck, actually it rocks, because it's an authentic reflection of who I am. The highs, lows, and in-betweens of my entrepreneurial journey. I share my fears, my secrets, my laughter and my tears....and so should YOU!

Yes, I know there are a TON of Virtual Assistants in the world, but newsflash.... there are even more CLIENTS, and they are waiting to find YOU! Rather than spending your time comparing your journey or story or IG feed to someone else's, invest your time in moving past your blocks, getting comfortable with your authentic voice and communicating your message with your ideal audience.

I will say this until I am blue in the face, PEOPLE BUY FROM PEOPLE. Your future clients want to know who you are, what you love, how you work, what tips you can share, and most importantly they want to see the good, the bad, and the ugly. They want to follow your journey, grow with you, and learn from you.

Stop comparing, start sharing, assist authentically, and the clients WILL come!

Sending you heaps of love and abundant vibes!



Ashley Kay